Craft, Corner. Consulting.
Open New Markets
In some states craft beer’s market share is drastically lower than the national average. Legal restrictions in many states limit Alcohol by Volume, brew-pub operations, and bottle sizes which drastically reduces the number of craft breweries operating and distributing in the state. This results in consumers having a limited choice and a limited amount of craft beer available. Supply in these regions is simply failing to meet demand.
We work to get past the legal restrictions and gain access to these under developed craft beer markets. The end results are high sales and increased brand loyalty as their brands become some of the first craft beers to enter the local market.
Work with the Largest Wholesalers
We have developed a program that attracts the largest wholesalers in the nation to our clients. Our clients no longer need to knock on the door of every bar, restaurant, liquor store, or grocery store in the region to make a sale.
Channel Marketing
We channel our clients marketing efficiently to the wholesalers.
We work as a liaison between our clients and wholesalers to channel all marketing effectively. We help to educate wholesaler sales staff to make sure all marketing resources are used effectively, and to find new ways to successfully market our clients products to the consumer. We work as your representative in the market, and are willing to do anything it takes to get it done for your brand in the market. All of which ends with deeper market penetration and higher sales and profits for our clients.
Manage your SKU’s
We know what works in our markets.
We have already done hundreds of hours of research into the regions we represent. We work with our clients to figure out which of their products will sell best in each of our markets and which craft beer styles the consumers are craving for.
By entering the market with products that will be instant hits our clients not only save time but also start reaping huge rewards as they enter our new markets prepared.
We open new untapped craft beer markets for our customers.
We give our clients access to thousands of on-premise and off-premise retailers.
In fact many of them will never hire a sales force in our new markets. Instead they will use the resources of the largest, most efficient, most powerful wholesaler networks in the country, and immediately have access to thousands of retailers and some of the largest chain stores on day one in the state.
What does the Drink Craft! Program Do?
Manage Logistics
CCC manages all shipping and ordering logistics for your brewery, combining orders from multiple wholesalers into one simple order.
All your brewery needs to do is produce the beer and put it on the CCC organized shared truck and we will take care of the rest, saving you man power, time and drastically reducing your shipping costs. All this equals less work for you, satisfied distributors, and lower shelf prices.
spend your time making great beer instead of working with shipping companies.
Multiply your advantage
There is strength in numbers.
We combine our clients strengths to create valuable economies of scale. While one mid-sized brewery may have a hard time being picked up by a large wholesaler or gaining shelf space in a large chain, several breweries working together can hit the market with a force that cannot be ignored.
With a combined list of products that cover the whole spectrum of craft beer, our clients are able to gain wholesale representation equal to their quality. We use the combined strength of several mid-sized craft breweries to enter new markets with same force as the large brewers and gain shelf space that a single brewer could never obtain on their own.
From Kick off events and ride alongs, to designing point of sales material like shelf strips and shelf talkers we work hard every day to make your brand visible in the craft market place. We promote at all state beer festivals and organize events ranging from Beer Dinners to homebrew club tastings. We are constantly searching for new ways to get your products off the shelves and into the consumers fridge.
Our goal is to make sure in-state consumers recognize your brands as some of the best craft has to offer. That is why in Alabama we are created and organized the first ever Alabama Beer Week™ with over 35+ events. Alabama Beer Week succeeded in getting the word out about our brands, celebrating the great craft beer scene in Alabama, and all our profits from the event where donated to local charities.
In-state sales and marketing efforts
Market support where its needed and when its needed.
Ask your self if your out of state distributors, broker, or salesmen are doing the same for you.
